Hi, I’m John Nussbaum. Creative lead, brand builder, and occasional craft brewer.

Over the past 25 years, I’ve helped shape brands at nearly every stage, from global campaigns to neighborhood startups, from legacy names to first-to-market disruptors. I’ve worked inside top agencies like Goodby, Silverstein & Partners and Fallon, led creative teams at platforms like TikTok, and most recently, built the marketing function from the ground up at Pilot Project Brewing, a one-of-a-kind craft beverage incubator.

Along the way, I’ve taught at Miami Ad School, spoken at conferences about sound and UX, and launched brands that earned awards and delivered results. My approach blends strategy, storytelling, and execution, helping brands stand out, scale up, and connect more meaningfully with the people they serve.

When I’m not working, you’ll probably find me brewing beer, rethinking packaging design in the grocery aisle, or choreographing a dance routine with my wife and three kids. I’m inspired by them daily.

Thanks for stopping by.